5 Minutes with Lorenzo Logi
Q: Tell me about your role and how this intersects with design?
I am Assistant Editor of Indesign Magazine, and as such, in collaboration with our Melbourne Editor, Alice Blackwood, I oversee the editorial direction of the title. Reporting on the best of commercial, hospitality, civic and residential architecture and design in Australia and around the world, Indesign Magazine is a respected industry reference; in this capacity we contribute to the evolution and growth of the architecture and design disciplines.
Q: As a design editor, where do you draw your inspiration from?
As with any creative activity, it is important to look beyond one’s immediate focus area for inspiration. With commercial architecture especially, which affects the lives of residents and workers, and shapes the urban fabric of cities, the connections to social issues, health issues, sustainability and culture are innumerable. In terms of editorial and publishing inspiration, I am frequently impressed by titles including Kinfolk, FRAME, Apartamento, and Indesign’s own Habitus Magazine.
Q: Why do you think the bathroom is one of the most important spaces in the home?
As we discovered while researching and writing the recent Habitus Kitchen & Bathroom special, the bathroom is a space that marries functional, aesthetic, spiritual and cultural relevance. From everyday activities like brushing one’s teeth and showering, to indulgent personal experiences like taking a long bath, and even the importance ascribed by many religions to cleansing the body, the bathroom is the site where we physically and mentally nourish ourselves.
Q: What do you see as the social and psychological trends that are defining the way we see the bathroom and feel about bathing?
For me it has a lot to do with the intensity and intention with which the modern world demands we live our lives. In the same way that our work, transport, communication and recreation have been accelerated and concentrated by technology, so must our time to nurture and rest. For many of us, investing in a bathroom that feels truly relaxing is an indispensable counterpoint to the frenetic pace of the rest of our lives.
Q: As a BIA judge, what will you be looking for in tap design entries this year?
Originality is always impressive, but there’s no need to reinvent the wheel. Inventive and ingenious use of materiality, form and technology applied to a familiar typology is often just as satisfying. I also feel that an awareness of how objects affect senses beyond the visual and the tactile is a compelling trend in contemporary design. Then again, the tap has to succeed at its basic purpose – no amount of glamour can make up for ineffectiveness!
Q: What does it take to create a winning entry? Secondary to this, does it go beyond having a great project or product, and extend into presentation and communication?
A winning entry has to first and foremost satisfy its brief – it has to do what it is designed to. Then, it has to demonstrate a principle that differentiates it from and elevates it above the competition, expressed with aesthetic and functional coherence. This usually involves solving a problem in a new and ingenious manner, or refining an existing solution to a dramatically superior level. Presentation and communication are vital, however clarity matters more than polish. If the central concept of an entry is clear to the designer, it is much easier for the accompanying presentation to communicate effectively.